IT consultants disclose that Internet users can only wait for 8 to 10 seconds for the page they are requesting to download. A few seconds delay is quite tolerable though. But to keep them waiting for more than 30 seconds without any feedback, online businesses can kiss goodbye to their potential customers as well as to their profits.
Speed is not only central in making Internet surfing a compelling experience, but it is also equally important in making a website get into the various search engine’s topmost results. The association thus lie in how web developers make use of the mechanics of SEO.
SEO is simply the process of improving a website’s visibility level by getting listed in the search engine’s topmost results. There are two types of search engines: the paid ones and the organic. Majority of online businesses prefer the latter. As a consequence, ranking on top of search engines results have become a very difficult task.
But don’t lose hope just yet. IT experts after all have already determined how to track the unique algorithm used by search engines in ranking websites. The following are the general ways which online businesses can use (with the help of SEO firms) as a road map in tracking the footsteps of those who have made it to the search engine’s topmost results:
1. Create unique, compelling and relevant keyword-rich content
2. Post the content on a well-designed webpage
3. Place multiple backlinks from credible and authoritative sites
4. Regularly update the content
Organic search engines use special software called spider to easily determine the words or phrases that are pertinent to a particular website. These key words and phrases will then be compiled for indexing.
In indexing, spiders also analyze how relevant HTML tags are. Businesses therefore have to use tags – in the form of HTML title, description and keyword – that are significant to the purpose of their website.
Of course, it does make sense to integrate keywords in the content of the web page. Search engine spiders identify keywords not only on the basis of the frequency of their appearance but also on how they are used in a meaningful context.
Do you want to build a website that is findable? You have to understand first the mechanics of SEO. You may visit this website to learn more about Search Engine Optimization. This article, SEO Primer: Understanding The Standards Of SEO is available for free reprint.
