When it comes to doing market research regarding information products you need to get down to analyzing your likes and skills. You have to point out the things you like doing.
Starting with yourself ensures that you are only dealing with things that you are sure will carry you forward through the marketing experience. It makes your efforts efficient and worth the trouble.
Are there topics that grab your attention fast if you read them? Think about those blogs, news, forums or user groups that get you ticking. Think of the ones that keep you active.
The next step after compiling that list of things that you are interested in you should now work to find out the stuff that you are sure sells like hot cakes. Pay attention to the ones that you use a lot. Once you have figured out these things that evoke certain degree of excitement, see if they are things you can sell to someone.
Out of all that, you have already discovered a number of market possibilities out of things you do.
Pop in the websites that have your favorite forums and while you are their, see if there are burning issues that need immediate address. See if the issues are being well dealt with. If there is a problem that was not solved successfully, do some research and try to come up with an information product that you can market.
To get good and reliable information about random issues, you should look for the DIY sites which are normally a good landing site for those people who are looking for tips or guides on how to solve issues. HowStuffWorks, eHow and infobarrel are worth checking out.
One more effective method you must try is too do you research by means of keyword statistics. There are online sites like Gtrends and other more advanced ones like Google AdWords. These are able to do keyword searches and tell you the keywords that are most searched. High volumes represent greater marketing opportunity.
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