Blackberry is technically a newcomer on the cellular scene, only being around popularity-wise since 2002. Before that time, Research In Motion (or RIM) classified the Blackberry as a business device. It was marketed specifically to those large companies and corporate employees, though some individual users had taken notice of the device at that point in time. It had no real benefit to the individual user because of the business interface. At that point in time, the device was at a higher price point. Now it is a lot easier to find Blackberry phone deals.
Since the programs and interface suited the businesses and business people who used it, RIM used all of their marketing for that purpose. They thought that mostly those involved in corporate projects would be interested in their design and their phone. RIM believed that just the business people would find the benefit of having a mini computer in their bag.
RIM eventually realized that other smart phones were in the market that were up to par of the Blackberry. They reinvented the phone and gave it a new life, redesigning and revamping the entire format. They re-styled the phone, making it sleeker and smaller. They also added pops of color to some models. They geared it towards their new demographic of personal users, teenagers and young adults. Since that time, they have been continuously redesigning the phone and making the system better to follow the current trends.
RIM had designed the Pearl Flip, which was designed for those who wanted a smart phone but didn’t feel an open faced larger device was needed. The Storm and the Storm 2 have been competing in the touch screen market for almost two years now. The devices have outdone even the most popular touch screen phones. Then you have the phones with the QWERTY keyboard that keep the Blackberry original design. The style is very similar, but the size has been made smaller for easier use and portability.
The keyboards are what make this product stand out from the rest. The original QWERTY keyboard has been redesigned to be ergonomically correct. This fixes a lot of discomforts of continuous Blackberry use. The first product that showcased this was the Curve. Hence the name, the keyboard had (and still has) curved up a bit at that right angle. As for the Blackberry Storm and Pearl, they both have a condensed keyboard with two letters per key. This is unique to RIMs products. It uses RIMs Sure-Type Prediction, which is similar to the old T9 Prediction of the old non-smart phones. Blackberry also allows auto text, which can fix commonly misspelled words or turn a pre-programmed abbreviation into the word of the users choice.
Blackberry is very popular for the sleek and sophisticated design. Even though there are some different colors for the younger and more hip generation, they still have their own distinct style. Blackberry devices, no matter what color, are still easily recognized. The phones are now light weight and small enough to fit anywhere. They are very easily accessible to the user.
Not only does the phone still have the business applications, it also has applications for the others who use it. Blackberry Application World is one of the newest features of the phone. It allows you to go into the program and choose the applications that you want to download and use. It features hundreds of thousands of applications for all of the categories! The 3G speed and WiFi connectivity definitely help with web browsing and the downloads. To keep connected, the App World offers all of the different messaging platforms. Including it’s unique communication tool, Blackberry Messenger.
Many wireless companies have great Blackberry phone deals on both older and more newer devices. The phones are very popular that many people take advantage of these deals. Surprisingly, even some prepaid cellular companies are now offering the Blackberry with slightly lower data plan costs. This is definitely the Blackberry generation. No matter what smart phones may try to hit the mobile market, Blackberry will always top them with their technology and design.
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