You have read it countless times in your research to start an online business. What you have found is that traffic is the lifeblood of a website and is an important element in helping to make your website visible.
As with any offline business, generating traffic will allow your potential customers to see you. You may have products or services that they need or they could just be stopping by for a visit or are just curious about what you have to offer.
This traffic accounts for 70-80% of sales for a business. This figure depends on the types of products or services that you offer however.
People know that a brick-and-mortar store exists and it is unlike having a website or online store, but the concept is essentially the same. With an online store you must let people know that your website exists and this can be done through promoting it through free sources such as classified ads or hiring a company to do the promotion for you.
There are many avenues that you could take. One strategy commonly used by marketers is the use of search engines such as Google, Yahoo and MSN. People can find your website through these search engines by using certain keywords.
If you do not optimize your site with these keywords or include them in your content, your website will get lost in the search engines and not be able to match the keywords to your site.
Another strategy that can be used is to interact with other online marketers. You can leave a comment on a blog or join a forum to communicate with others who have similar interests as your own. This creates what is known as “karma” the good you do for others will be returned to you in like kind. You are basically building relationships that can help you to promote your website through people helping people.
One more method is the use of social networking sites. You can bookmark, vote, comment and participate in these social networks. They are a good source of traffic for your website because you can communicate with many different people and let them know about your business.
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