There are three components that make up a niche mini web site. The niche mini site is very powerful, easy to build and only needs to consist of three pages. This type of site should include a sales page, a payment processing page and an order fulfillment page. Here is a closer look at each of these pages:
1 – The sales page.
The sales page is the page where you need to get inside the customers head and give them what they want. When customers come to your sales page they will only have two options – leave or buy. Obviously, you want them to stay and buy.
Now that we know what we want to accomplish lets see how we will do this.
The headline is where you need to state a strong and compelling benefit that your customers will receive from purchasing your product or service.
Next is the introduction wherein you have to explain how your product or service can solve the customer’s concern. Don’t mention what you are selling, you just have to make your customer feel comfortable as they figure out you’re there to help them with their concern.
Now it is time to introduce your product or service, which can be done in one of two ways or both. The first is the visual representation of the product or service and the second is the description of it and how it can help to solve the problem mentioned previously
The visual representation is especially important if you are selling an electronic downloadable product. The visual representation can be a picture created to look like a physical book (e-book) or a box shot that the physical software product would be packaged in.
Testimonials from the customers are very important because it will strongly motivate someone unsure about the service or product. After you have introduced your product or service you should display any testimonials you might have received from your customers.
When you first start promoting the product or service, it is very likely that you won’t have any testimonials to put on the sales page, leaving you with two options. First – Don’t include a testimonial section in the beginning. Or offer your product for free or a reduced price in exchange for a customer testimonial.
Next, create desire for your product by listing how your customers will benefit by owning it.
Remember to include a “Call to Action”. In this section you will ask your customer to buy your product or service. You might want to include a few free bonuses, make your offer the best deal in town. Many individuals also like to include a deadline, which could motivate some undecided customers to buy the product.
Buying on the Internet is still very new to a lot of people, so always offer a good guarantee to put your customers at ease.
In the last part of your sales page you need to summarize your offer and state your major benefit once more.
Social Media Marketing is definitely an ideal approach to increase brand awareness, opportunities and sales and profits of your business by means of social media channels as well as by doing visual demonstrations like Video Marketing, which induces awareness regarding the business and its services and products.
