In our previous issue, we discussed about how you can make money from Facebook. In this issue we are going to talk about Facebook marketing and Facebook Groups for your small business.
The Groups application has recently been modified making it a lot easier to navigate. Be aware that compared with Fan pages, the Groups application is not suitable for use if you’re developing a target market. A Group can be kept concealed from other Facebook users in case the moderator chooses to do so. With Groups, one is allowed to chat, send emails and post photos to a given group of people.
However, at the present the Facebook Group Application has a limited ability if you are using a Fan or Business page although one is still allowed to have an open group using the said pages. In order to work around this limitation, companies can either have an employee open a personal account and then take control of their Facebook advertising efforts or be very careful who they choose as contacts in their business page. Even the business owner can do this straight.
Let’s quickly look at a few ways to apply social media management and using the Facebook Group Application to your advantage:
As A Way To Interact With Other Businesses Within The Industry You’re In
In spite of the industry you belong to, a solid discussion about various issues is quite important for you as a businessman. This not only increases your knowledge about the industry you’re in but also builds your reputation among other business owners. Although one might argue that you are indeed talking to competition, it is unwise to scrimp on ideas as this is one way to create a buzz in the community. Don’t leave out yourself from sharing some of your insight and experience to other people. It might just be a peg for a prospect to choose you later on.
- As An Assistance Group
Are you dealing with a few snags in advertising and marketing? What about if you need to freely talk about an internal problem in the administrative office? With Facebook for Business, you can quickly do this with as much visibility or privacy as you want.Your workers will see the discussion and feel pleased that they’re not the only ones who are attempting to solve the issue. It is also a way to celebrate small milestones in the department you belong to or with the company at large.
To Start A Corporate Social Responsibility
Are you trying to organize a fundraising activity? How about if you need to communicate with the charitable organisation your company is associated with? Facebook will give your hard work a sense of transparency and will also help you be more organized with the call for volunteers. If you decided to make the discussion open or accessible to everyone, your customers and other companies might even include themselves.
- As a Way to Update Field Workers Constant connection among the team is an important aspect of any business. Besides holding meetings, businesses also need ways to quickly and easily update each member of the team. Any issue that need to be handled within the staff can be done online with the use of Facebook Groups. There are live chats, posts and photo updates so that workers from outside feel like they’re still under the company umbrella no matter where they go.
Make sure you look for your next issue soon. We will talk about the ideal ways to connect with your Facebook friends and fans.
Is your business using Facebook for Business? If not, you better benefit from its potential right away. Find out more about Facebook marketing here.
