Have a business that you want to rank locally in the search engines? You will find below three powerful suggestions that you can implement immediately that will help you make your way to the top.
Putting yourself into the shoes of your customer and starting to think like them is the most effective local SEO tip you will ever learn. If you want to understand how your customers search online you need to learn how they think. In other words, try to analyze what would your customer/searcher enter in the search box to find your site and buy your products? Let’s assume that you are in the furniture business and you sell a wide range of furniture including tables, chairs, sofas, etc. But what if you specialize in office furniture; will the searcher be able to find you if they search for “table”? Will that be an adequate combination? Most definitely not. However, if they search for “office computer table” then that will be a suitable match. Even if they bring in lots of visitors and are highly popular you need to stay away from broad keywords because the traffic doesn’t convert well. You need to employ less popular keywords that are more targeted but offer a greater chance of you getting a customer.
Let’s presume that you run a furniture company that offers various types of furniture including tables, cupboards, sofas etc. But you specialize in office furniture, so if the searcher puts in “table” in the search box, will they be able to reach you? Will that be a good search? Under no circumstances. However, if they search for “office computer table” then that will be a suitable match. Even if they bring in lots of visitors and are highly popular you need to stay away from broad keywords because the traffic doesn’t convert well.
It’s just about taking out the time to personally tell your customers to review you. This doesn’t require you to go out and discuss it individually. All you have to do is put up a request such as “We would really appreciate it if you could post a short review of our business on Bing/Yahoo local / Google.” This request can be put in your email signatures, on your thank you page – which they see after signing you for a newsletter or contacting you – or on your website. These reviews will increase the credibility of your business, which will bring you more customers in the future, regardless of whether they are good, bad or ugly.
Avoid photos that are fuzzy, or distance shots of you – people want to see you up close. You can take great pics yourself, or you can hire someone to take them. You just need to ensure that they are decent enough. Remember people will look at your profile and form an impression or image about you.
If you want to get high converting, localize traffic then local SEO is critical, which this article clearly shows. This type of local SEO has multiple benefits one of which being that you don’t have to compete against sites from all over the world which makes ranking easier.
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