In the last issue we talked about how Facebook can assist you to attract new clients. Today, we will discuss more about creating a Facebook Fan Page for your company.
Any successful business executes a good amount of social interaction and social media management. You can’t have a thriving online business without having good rapport with your target audience and without presence from the vast expanse of the Internet.
A lot of business managers have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. It works amazingly that it can pretty much make or break any start up business.
As we have talked about previously, creating a Fan page is a good move for a starting business and even established ones in order for audience to easily relate to them. When it comes to a business’ credibility, most people would want to see official websites. However, a Facebook account that is professionally managed will suffice if there’s an absence of such.
Another thing about credibility. a Facebook fan page is much more efficient that a personal account if you want to establish a sense of official presence to the details you place in your page. A profile page is less believable compared to a Fan Page. Decide on your business name as soon as possible and look for names similar to your own in the same industry as your company.
For example, if your company name is TASTY Ice Cream and you find a page with almost the same name in the same industry, then find a way to distinguish your name. You can use descriptions like TASTY Philadelphia Homemade Ice Cream. This way, you are hitting two birds with one stone. You’ve just given out your location right away which helps your audience in determining your geographical background and you’ve found a way to make your name sound different from the other.
You can do this right after you have created your username. You will only be able to create a user name once you’ve gained 25 Fans.
You can also gain credibility by answering all necessary inquiries in your profile. A complete profile which more or less gives out your background, short history and store location will be helpful. In addition to being complete, your content must also express some creativity. Most of the time, the profile is the basis whether people want to add you up or not. It should be your main goal to have a strong following online if you want your Fan Page to bring you more customers.
When using Facebook for Business, part of establishing a good brand is by customizing it by adding store photos, product photos, notes and the like. Be careful with what photos to add. If you are posting photos and you don’t want them stolen, place a watermark as a warning. Always keep in mind that you are establishing brand awareness here. Anything too personal might make you lose credibility, so do not add photos that might compromise your brand such as personal photos, informal company party documentation, internal problem discussions and the like. Lastly, don’t forget to add your contact numbers, addresses and emails where they can reach you when you’re offline.
Besides Facebook, you can also use other social networking sites like YouTube and Twitter to get a more solid online presence.
Make sure that you look for your next issue soon. You will find out how to get people to like your Facebook business page.
Is your business using Facebook for Business? If not, what’s keeping you? Know more about effective Facebook marketing here.
