In the last issue we talked about building a Facebook Fan page for your home business. In this issue, you’ll learn how to get people to ‘like’ your page.
First of all, before actually finding ways on getting more Like clicks, one need to tackle the primary problem of making a Facebook account visible and familiar to the public eye. Awareness should be your primary goal when using a Facebook Fan Page.
To achieve this, the business must find other ways to show their URL address. You can try tapping into your employees and other contacts. Send business newsletters that announce the launching of your Fan Page. If you’re a big company, then you can easily get a few hundred Likes within the company right away.
Some firms even make it obligatory for their staff to include the Facebook account in their e-mail signature. This way, personal and professional contacts will be just a click away from the account. A business can also raise attention with the use of their Twitter and LinkedIn account. Methods like article marketing and submission of press releases are useful as well.
Overall, the impact of social media management is remarkable when played right. Any online marketer should not give up in building awareness for their page. Simply put, Facebook needs unique visitors for your website to flourish.
Now that you know this, let’s move on to the difficult but not impossible task of getting as much ‘Likes’ as possible when using Facebook for Business. You’ll know your business is well-recognized when you have achieved several thousands of Facebook ‘Likes’. But more than this, Likes are an effective gauge of your online presence. The more ‘Likes’ a Fan Page has, the more effective it is in attracting potential customers. To get more ‘Likes’ your page should be like a well-oiled machine. You should post updates frequently, upload photos that catch the attention of your customers and use Facebook app that allow you to share promos and sales.
If you need help in doing this, then tap a group in your company to serve as moderators. Make HR or Marketing the primary group in charge. If however, you’re running a small business with a limited amount of employees or if you’re running it yourself, consider outsourcing the task and use applications like Hootsuite which sends out updates on a regular basis.
This may sound too complicated and time-consuming but you should keep at it. The work will pay off if you stay consistent and organized. Each company will have different guidelines as to how active they want their account to be but always remember that all updates, posts and activities should be done with a degree of professionalism in mind.
Treat the Facebook account like you would a newsletter and your clients the primary audience. Give out updates that are always positive but not too full of nonsense. A lot of half truths will ruin your trustworthiness online. Useful posts such as informative notes, seminar photos, press releases and links from close affiliates are more ideal.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. This is one of the best ways to get responses in just a short amount of time. Word of mouth is still an important source of prospects despite the technological age, so present customers should as much as possible be happy with the site so they can share it with others as well.
Check out our next issue. We will talk about using promotions, prize draws and free gifts to catch the attention of fans.
You can earn money online with Facebook marketing. Have you already decided to use Facebook for Business? If so, you can get more tips here.
