Google’s latest stand on the employ of tag clouds is this: Less is more. According to Google’s search quality specialist Matt Cutts, the visuals we normally see on the fitting or left side bar of a blog site known as tag clouds may be more damaging to search engine optimization when done in overabundance. Tag clouds look as a population of words or tags. Frequently applied tags normally appear bigger than those rarely employed. There was a time when tag clouds were so principal in blogging that numerous bloggers used it. But with this latest news, it would be prudent for blogs to give tag clouds a dependable and thorough second look. Google’s search quality specialist Matt Cutts has this current update on tag clouds that will dramatically change the way blogs are set up. Tag clouds are the visual layout of random words usually seen on either the left or right side bar of a blog web site. Tag clouds are populated with tags, or words, which are oftentimes employed on the blog posts. The huge words refer to the more applied tags, while those looking to have standard font sizes or even smaller font sizes are the rarely applied tags. There was a time when many bloggers used tag clouds to also render the visitors a visual representation of top topics on the posts of the blog. But Cutts said, where search engine optimization is concerned, having tag clouds may have no dependable impact.
Cutts explained that tag clouds can be overdone, and when that happens, Google may perceive it as keyword stuffing, a major no-no in search engine optimization. SEO is built-up on good content with just the proper keyword density to make a site rank.
Creating categories is advocated, not making tag clouds. Cutts said that he applies this strategy himself. With categories, visitors are presented instant directory of topics featured in the blog, which may be the one they find of value to them. With more visitors loving the content, posting comment, and coming to the website, Google will most emphatically give it a higher ranking.
Without supplying a hardcore rule, Cutts called for others to consider hard about whether or not to implement tag clouds. He explained that less is more could be the formula for utilizing tag clouds; and that zero at all is greatest.
In tag clouds, duplicate content, which you can get penalised by Google for, occurs when the link created gets to the tag URL when it has the duplicate content as in the post url, homepage url, and other urls you created for the post in your web site. When visitors get to the tag URL, thinking the link contains something else, and see that it has the like content as the post, it’s not hard to conceive that they will be defeated. A website can easily lose visitors and skid downwards in the rankings this way.
What object lesson can be seen here? Content is in spades king in the contest that is search engine optimization.
Check out Matt Cutts’ video on tag clouds: http://www.trafficgenerationcafe.com/google-tag-clouds/.
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