In our past issue, we discovered the ways on how you can get individuals to like your Facebook business page. Today, we will be discussing about utilizing marketing promotions, challenges and give-aways to get more fans.
Using a social media management site exclusively for promotions, contests and giveaways is a great way to determine whether these said publicity tactics is working for your business. The site allows anyone to find out the amount of traffic that comes to their page.
The advantages of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always vital when trying to build online presence. Contests engage more people to your page.
Now that you know this, let’s proceed to how you can implement Facebook marketing and start making traffic-pulling contests and promos.
Well, first of all, you have to ensure that all contest mechanics and update are noticeable to Facebook users alone. Be certain that you don’t promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. Additionally, the mechanics have to be clear and simple. Complicated mechanics will discourage your fans to join.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. In addition to that, Facebook has demanding rules when it comes to running prize draws inside their system. Generally, a lot of different contests are not even made possible. You won’t be able to post an official contest in your Facebook wall.
However, you may qualify for an exception. In order for a competition to be applicable, the company must be able to purchase $10,000 worth of Facebook ads in a span of three months.
For businesses that are able to use prize draws, there are a number of business app that help construct these. Contests for Fan page is an practical application that was developed by Wildfire and can help neophytes in producing contests with photo, video, writing and visual entries. What’s more, this application is easily customizable. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of contribution of people in your network. To make navigation quick, consider placing a contest widget in your Fan Page so the competitors will be able to link instantly to a mini site. You can also build your contests and sweepstakes using tools like Vertigo and Strutta.
An important part of bringing in many participants is presenting a really irresistible prize. A company named Regus, for example, offered a fully supplied workspace for the photo entry which showed the messiest work area. But you shouldn’t stop there. Think of prizes such as tickets to the most sough-after concert in town.
A profitable contest will produce a lot of leads for the company and will help them connect with their potential customers at a very personal level despite the online medium. For some small businesses, projects like these may need a great deal of attention. However, this can be one of the most efficient strategies to raise business awareness on Facebook.
Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Making money on Facebook!
Utilizing Facebook for Business and Creating ads are two best ways to earn the success you want in online marketing. Learn more about Facebook marketing here.
