If you enjoy Starbucks, and love social media sites, it will soon be your day (August 22nd, to be specific). Starbucks has announced a plan to gather their large fanbase on Facebook to celebrate the coming of their fall drink, the Pumpkin Spiced Latte.
It’s a drink that has a large following, and because it is seasonal, there is a large amount of hype associated with it. When October comes around, everyone enjoys the smell and idea of pumpkin, spices, and Halloween. The fall festivities this year for Starbucks will revolve around the integration of the Pumpkin Spiced Latte and social networking sites.
What do they plan to do? Starbucks is going to incorporate an application with Facebook, that will challenge the minds and creativity of their fans. Within this application, there will be a point-based system that users may follow to earn the most points. Of course there has to be a great objective to achieve with such points. The goal is to win. And with winning, comes the Pumpkin Spiced Latte Beverage to the city with the most involved and passionate users on August 30th, earlier than any other Starbucks store.
Within the application, there will be 3 different objectives to complete in order to gather up points. For the people who have the gift of gab, there will be shout outs for each city. For the people who have the gift of logic and problem solving, there will be daily challenges of trivia and the sort to test their brain power. Last but not least, for minds blessed with the power of the muse and creativity, there will be an opportunity to obtain points through daily creations, using the application itself to design and create their mind’s imagination. Although with all these sorts of people, as long as you are competitive or love Starbucks, you will enjoy this application, as there are Scoreboards will real time updates on who is leading in the race for the delectable Pumpkin Spiced Latte.
With this application, Starbucks hopes to achieve a great result. Bringing their community together through bonds and getting them involved in the decisions of their actions brings them much closer to the company itself. Not only that, but Starbucks hopes that they will be able to nurture their fans’ creativity, and giving them a chance to express it. In the end, their campaign with the Pumpkin Spiced Latte isn’t just a competition, it’s a gathering for Starbucks lovers around the world.
What are your thoughtsabout this exciting new use of social media? are your thoughtsmarketing in the future will look like this, or is it a fad. Visit us at Fishbat.com to find out more!. This article, Put The Spice In Your Social Media has free reprint rights.
