I assume that you run your own website. Otherwise, why would you be reading this? Probably you have had the same domain name for a long time. But, by the same token, are you trying to perform some nature of online marketing, or, to get more specific, search engine marketing? If you own your own website you really need to know everything there is to know about web marketing. With that past us, do you get just how critical your domain name is your search engine marketing.
For those of us who don’t know much about web marketing, let’s take a few seconds to explain what it is. Search engine marketing refers to getting your website to be placed first in search engine results. By that I mean, if you want your business’s page to be number one on Yahoo you’re going to need to engage in search engine marketing.
Now the search engines have a wide range of components by which they choose which websites should be number one in their results. Google says that have around 200 parameters that they monitor to order their results. Some of these are simple, such as the content on your webpage, whereas some are harder, like how many people are linking to you or how popular you are on social media. And, some of them are downright arcane, such as your linking structure.
Of all of these components of online marketing, one of the most crucial is what words are in your domain name. This is not to declare that you can’t rank first for a keyword that is not in your domain name; the first result for “online videos” is veoh.com, which obviously does not have it. However, you can clearly see just how critical having your keywords in your domain is by doing a search for “music;” Pandora, which is certainly the largest source of online music is second to music.yahoo.com, also ran website that is considerably less popular.
So, what should you do if you have a domain name that doesn’t include your keywords? Well, if your website is new enough, you may want to change it. However, for most of us, we have websites which have been here for years, so changing it just isn’t an option. In that case, you should add new pages to your site which DOES contain your keywords in the URL; so, if you want to rank for Poodles and you operate doggies.com, you should create a page with the URL “doggies.com/poodles/” in order to get the benefit. It truly is that easy.
Do you need assistance with reputation management, marketing and social media? Contact fishbat today for more information!. Also published at The Importance of your Domain Name for Web Marketing.
