Yahoo has just announced that it will be joining forces with Twitter, the ever popular social media site. To Yahoo users, this will mean getting Twitter feeds through several of the most popular Yahoo website pages, which include the company’s home page. While on Yahoo, customers will be able to update their status and Tweets without having to change sites to do so.
Yahoo will also start offering real time Twitter feeds in its regular search results as well. This collaboration is said to begin immediately even though it will take some time to get the two completely linked into each other. Full integration should be complete by later this year.
Most experts believe that the collaboration between Yahoo and Twitter is a direct result of the Bing and Google collaboration that was announced late last year. Yahoo had already announced a similar collaboration with Facebook last year, and the company hopes that these collaborations will help to improve their standing in the competition with the other major search engines.
Both Yahoo and Google upper management have refused to comment about the specifics of the deal, how much money was paid, or any other sort of compensation between the companies. Yahoo has previously stated that their deal with Facebook included no payments for at least the first five years of the deal, but there was no confirmation that Yahoo would have to make payments to Facebook after that.
As Google attempts to make its marks with Bing and Buzz its super search engine and networking sites, Yahoo is grabbing onto those media sites that have already hit it big and these both seem to be excellent partnerships for Yahoo in an attempt to maintain their hold on the web. With Google and Microsoft each working so diligently to hold onto their piece of the pie, Yahoo is wise to get on with Facebook and Twitter, giving them a little more leverage, while also benefiting these media sites by helping to further promote them as well. If popularity is directly related to who are you paired with, then Yahoo may be feeling some increased popularity these days and may even start to pull Facebook and Twitter users into the Yahoo realm as well.
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