Annie Jennings

Publicity Strategies To Promote Your Company

May 192012

Want to be the one everyone wants to work with? Want to be the #1 “go to” person or expert in your topic area? No problem. Start with a good publicity and promotion strategy. Give yourself the opportunity to reach out to your target market People love to work with people they feel they know already, they love to work with businesses that treat them fairly and they love to work with people they trust. And it’s easy to create a strong business model that delivers these elements of know, love and trust. But most of all, your business strategy should come from your heart.

Annie Jennings PR On Book Promotion Offerings

Publicity outreach and promotion strategies help you stay visible to your customer base and target market. Be seen and be heard often via newspaper coverage, being on the radio as a guest expert or appearing on your local TV show as well. A good publicity and promotion strategy has your business everywhere, at all times. And be sure to include and internet campaign as well so when people google for services or professionals, your business comes up for them.

Treat each client fairly and with respect. You will soon earn a reputation of being a good solid business. Never underestimate the power of word of mouth both good and bad. The more your clients love you because of their great experience with you, the more people they will tell. When they are asked about working with you or buying your products they will have great things to say about you. However, the reserve is true with a bad experience. You can be sure they will tell everyone about the horrible thing that happened to them. So, take good care of your customers and be sure every aspect of your business model supports treating your customers like royalty.

Offer your clients the opportunity to learn more about your products or services and find out how working with you can help them. The days of the hard sell are over as no one appreciates being “sold” or being treated like a dollar sign. Your clients want to educated. Create a marketing, publicity and promotion campaign that wraps around the principle of empowering your client or customers. They will trust you and when it’s time, they will become your client.

Be the business everyone what to work with. It’s easy if you create a powerful model that includes honesty, integrity as well as a guaranteed deliverable. Be the company that people know, love and trust and you can enjoy outstanding business success.

Get additional business publicity, marketing and branding strategies to help you achieve substantial success in your business strategy. Visit the famous Annie Jennings PR website that’s has lots of marketing resources to help you plan for your publicity success including special reports in the areas of business marketing. Enjoy substantial success today.

Use Publicity And Marketing To Survive The Recession With Annie Jennings PR

Internet Marketing No Responses »

Mar 042012

Hey, it’s time to get down to work building our businesses as it seems the recession is not going anywhere. It’s time to empower ourselves, build our careers and businesses by kicking our marketing and publicity strategy up a notch! Is it as easy as it sounds? Anyone can add to the power of their influence and persuasion in their marketplace. If you want the edge, pack your professional bio and enhance your reputation by being the quoted or commenting expert in the news, on internet sites, on radio shows and on TV.

Target the media that is visible to your target market place. Right now, competition for new business is fierce so you have to prove you are number 1. The media’s implied endorsement of you as an expert provides you with a tremendous advantage. No one is throwing money away in business, they are investing in outcomes. What can you bring to their profit table? Show up in the media, showcase yourself as an expert and tell them. Your competitors are using publicity, marketing and promotion to get new clients and you can do this too.

Invest in yourself as you are your best investment. Your media placements and publicity successes can be repurposed to your website, promotional materials, publicity initiative, your media bio and lots more. And isn’t it nice to be able to name drop a famous host and famous TV show saying that you were on the show as a guest expert? Of course, and you get to enjoy the tremendous third party endorsement that follows. Yes, media placements are as good as an investment as gold is in tough times. There is a flight to quality and you can be the quality.

The secret to creating a strong presence in your field so get lots of radio interviews, TV interviews, quotes in magazines and newspapers and quotes on the internet news sites. These media opportunity allows you the opportunity to showcase your cutting edge, your ability to out-think and out-perform you competitors. Stay up to date with the news stories you can comment on, stay socially relevant and be sure whenever there is a story in your area of expertise, you are the quoted expert. Yes, it might be time to hire a publicist to help you as consistency is key once you are starting the momentum.

Here’s how it can work for you. Let’s say you wanted to hire someone to help you invest your nest egg. Do you start looking in the yellow pages? No, you ask for referrals and you start to notice the leaders in the investment management firm. One day, you see a financial pro on your cities morning show who looks good, well dresses, good appearance on camera and everything he says seems to resonate with how you feel. Hmmmm. Should you give him a call? Of course, to land on that TV show the expert has to jump through quite a few hoops and pass the media’s scrutiny. He must be good or he would not have been invited on the show. Now, the new business is his to loose. If so much is coming through the door and he can’t get back to you, well then, you have to keep looking but he did get the shot at your business.

Find additional tips on how you can use the media strategy for business publicity please visit Annie Jennings PR. A good business strategy that uses TV appearances, radio appearances, expert quotes in newspapers, magazines and on the internet is essential to enjoying outstanding success in your goals.

How A PR Firm Can Increase Business For Your Company

Internet Marketing No Responses »

Jan 112012

The acronym ‘PR’, as in a PR firm, stands for public relations. The agents employed by these firms specialize in marketing people like actors and radio show personalities, as well as businesses. Their assistance is helpful in making sure that a business or person makes the most of their opportunities.

Often, a PR firm will write an article about you or your business and submit it to local newspapers or magazines. When these companies are having a slow news day, they may publish the article to fill space. This results in free publicity for you, and is a great opportunity to attempt to take advantage of. Also, having been written by PR professionals, you know the article is of good quality.

Sometimes, these articles or ones like them can be landed in a more national magazine or newspaper by a skillful PR agent. This can help increase your profile both with customers and other businesses, and the pre-existing relationship of the PR agent with editors and other head honchos can make it possible where it wouldn’t be if you tried it yourself.

Advertising varies widely from business from business. Some rely primarily on word of mouth or a good location, while others may put millions of dollars a year into advertising. Whichever one you are, a PR firm can help you make your advertising more effective by conducting or commissioning surveys that will give you important information about which of your customers’ wants and needs you are not currently fulfilling.

Analyzing the surveys is important to understanding where the best places are to put your advertising so that they target the people who are most likely to buy your products. You can wash your hands of this tedious task if you employ a PR firm to do it for you, and yet still reap the benefits.

Because they are established in the business of promoting people and businesses, PR firms are invaluable assets in networking. By matching businesses and people together and talking up your business or skills, they can help you make connections in the your market that will lead to more connections over time. This is one of the best reasons to employ a PR person.

A few considerations need to be taken into account when choosing a PR firm. One of the first is whether you should hire a firm or a single person, a question which often relies on your budget. Others include finding out if the firm or agent is near enough to you, though this might not be relevant if you plan to communicate solely through electronic means, and deciding whether you need an agent with experience in your particular industry.

Remember that the PR relationship isn’t one way. You’ll need to do your part in keeping the PR agent up to date with your company. It’s hard to market something that you don’t know enough about. You should also spend plenty of time with your agent, because the more personal your relationship with him or her is, the more they will care about what happens to you.

Get more outstanding articles on how to use a PR FIRM at the Annie Jennings PR FIRM website. A PR FIRM can help you experience tremendous results with your book publicity campaigns.

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Annie Jennings

Publicity Strategies To Promote Your Company

Use Publicity And Marketing To Survive The Recession With Annie Jennings PR

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