Michael Gillen

How a CGI Studio can Effectively Combine Marketing and Social Media Management

Feb 292012

You want marketing and social media management to go together. If you don’t see why, I’ll tell you: you are earning a living in a tremendously cutthroat industry and you need to get whatever edge you can in order to prosper. Almost every CGI studio will have a Facebook page and Twitter account, but the big majority of them are not applying them to the best of their ability. A suboptimal social media strategy is a major burden in a noncompetitive field; when diving into the competitive world of computer graphics, it can be an insurmountable impairment.

The initial thing you need to understand about social media management is that if you’re not being specific, you’re not doing much. Far too often people attempt and make their marketing and social media campaigns try to thrill everyone which, at the end of the day, pleases nobody. And, you don’t need to be informed how big of a reputation management it is to not please anyone.

So, what should be done in order to make your tactic work to its fullest extent? First, you need to figure out what it is that your CGI studio is very well-known for and cater your entire online presence to that. Are there certain areas where you do very well? Do you have a particular industry in which you tend to work? What do you think about your staff: is it a tiny shop that offer individual service, or is it a bigger one that can handle big projects with ease? Whatever you are, you need to get this across.

Of course, your presence needs to be as good as possible. Too many people have social media pages which are more like ghost towns than bustling metropolises. The initiative to having a social media page that is really worth something is by providing valuable, one of a kind content genuinely regularly; once a day is the best way to do it.

Finally, if all else doesn’t work, you should consider buying Facebook Ads. It’s the oldest rule in the book that you have to spend money in order to make money, so it might be a necessary evil. Needless to say, don’t go all willy-nilly with your ads; the best part about social media advertising is that you can tailor your ads to very specific followers. Find who will be most likely to buy your services and only reach out to them.

If you want more information about web marketing call fishbat today! fishbat is an online advertising company that can give you the details you’re searchingfor!. This article, How a CGI Studio can Effectively Combine Marketing and Social Media Management is released under a creative commons attribution license.

Online Advertising and Reputation Management

Internet Marketing No Responses »

Feb 212012

Nowadays the entire planet is going crazy about online advertising. Whether it be search engine marketing, social media, banner ads, or email marketing, everybody wants a part of it. This all makes sense; while the dot.com boom may be a aspect of the distant past, we are entering a new equilibrium where every business that does not have a robust internet presence is essentially running a marathon with only one leg. However, with all the madness about online advertising, a myriad of people seem to have forgotten one of the core components of any company: their reputation. Online advertising leads to very specific problems in the field of reputation management, and here are a few things that you need to be aware of.

First of all, you need to keep in mind that, if you’re talking on the internet, you’re talking to the entire planet. While you can be extremely specific when it comes to directing your advertising toward specific demographics, you need to get that whatever you say can, and probably will, be seen by other demographics as well. If you were to make an advertisement which is geared toward a specific political leaning, expect people with the opposite views to see it as well.

Secondly, you need to recall that, while you can delete things, nothing is ever really gone from the internet. Websites are cached for a very long time, and, if you were to say something bad, you can be clear that somebody somewhere has taken a screenshot to post. So, while you need to be fast, you also need to make sure that you have no mistakes.

Thirdly, try to recall with online advertising; that when something does go bad, the mistake can spread in a matter of moments. Whereas you once had at least a day to get ready before something went to press, you now have literally no time at all. You need to be constantly vigilant-and have a perfect crisis communications plan in place-so that if something does blow up, you’ll know what you should do.

Finally, and this is most essential of all, you have to remember that any mistake you do make can go away just as quickly with reputation management. Everything on the internet is on fast-forward and persons have very limited attention spans. A seemingly crippling incident could be forgotten in days. Therefore, while it may seem that terrible things are happening constantly, you have to remember that they will be gone just as soon as they came.

If you are looking for help with social media management or web marketing, contact fishbat today for more details!. Also published at Online Advertising and Reputation Management.

The Importance of your Domain Name for Web Marketing

Internet Marketing No Responses »

Feb 192012

I assume that you run your own website. Otherwise, why would you be reading this? Probably you have had the same domain name for a long time. But, by the same token, are you trying to perform some nature of online marketing, or, to get more specific, search engine marketing? If you own your own website you really need to know everything there is to know about web marketing. With that past us, do you get just how critical your domain name is your search engine marketing.

For those of us who don’t know much about web marketing, let’s take a few seconds to explain what it is. Search engine marketing refers to getting your website to be placed first in search engine results. By that I mean, if you want your business’s page to be number one on Yahoo you’re going to need to engage in search engine marketing.

Now the search engines have a wide range of components by which they choose which websites should be number one in their results. Google says that have around 200 parameters that they monitor to order their results. Some of these are simple, such as the content on your webpage, whereas some are harder, like how many people are linking to you or how popular you are on social media. And, some of them are downright arcane, such as your linking structure.

Of all of these components of online marketing, one of the most crucial is what words are in your domain name. This is not to declare that you can’t rank first for a keyword that is not in your domain name; the first result for “online videos” is veoh.com, which obviously does not have it. However, you can clearly see just how critical having your keywords in your domain is by doing a search for “music;” Pandora, which is certainly the largest source of online music is second to music.yahoo.com, also ran website that is considerably less popular.

So, what should you do if you have a domain name that doesn’t include your keywords? Well, if your website is new enough, you may want to change it. However, for most of us, we have websites which have been here for years, so changing it just isn’t an option. In that case, you should add new pages to your site which DOES contain your keywords in the URL; so, if you want to rank for Poodles and you operate doggies.com, you should create a page with the URL “doggies.com/poodles/” in order to get the benefit. It truly is that easy.

Do you need assistance with reputation management, marketing and social media? Contact fishbat today for more information!. Also published at The Importance of your Domain Name for Web Marketing.

Web Marketing: Strengths and Weaknesses

Internet Marketing No Responses »

Jan 282012

I work for an online marketing firm, so I tend to spend a lot of my time talking up web marketing in all its many forms. And, although web marketing is a powerful tool that can radically alter the way a company operates, it does have its limitations as well. Therefore, before you decide to spend some money on a web marketing campaign you should consider the strengths and weaknesses this medium has.

One of the major strengths of web marketing is how targeted it can be. In a way that’s even more specific than magazine advertising ever was, with web marketing you can be positive that you’re reaching your target demographic in that it lets you personalize advertisements in a way so they show up when potential clients are looking for the exact keywords that relate to your product. You are able to attain niches that are difficult to target properly via traditional media. You can advertise on a website devoted entirely to bulldog breeders, but you would be hard-pressed to find a channel where you can be positive you are reaching people who enjoy breeding bulldogs.

The second strength goes with the first: cost. Through wise use of online marketing, you obtain a vast audience for a fraction of the price that you would have spent on old media. Television commercials, as you already know cost thousands of dollars to produce and then thousands more to broadcast on television stations in a local market, even more if you want the entire US. And, best of all, with web marketing you can be sure that the people you reach are into your product.

However, one to the negative: the one significant weakness of web marketing is that there is no simple way that a consumer can interact with your product. If a potential consumer were to see a commercial and then travel to a store then they would be to touch the product, feel it in his hand, and even try it on. This opportunity is not available to clientele who are being marketed to online. If they are ordering a product online they don’t have the chance to interact with that product and decide if it is right for them.

Therefore, web marketing is the best option when the product is something abstract, like a trip, or something that isn’t overly personalized, like a novel. If you really do believe that the client will only order the product if they can feel it or try it out (makeup, shoes, women’s clothing), then maybe web marketing is not the way to go. However, there are successful companies that operate in all three areas I mentioned, so it really is up to you.

So, do you think you would like for more information about hiring an online marketing firm? Would you would like for more information about web marketing? go to fishbat.com for more information!. Free reprint available from: Web Marketing: Strengths and Weaknesses.

Web Marketing Tips: Getting Backlinks For Your Website

Internet Marketing No Responses »

Dec 262011

Web marketing is a complex thing. Ideally, it should be made up of a variety of parts. But, one of the most important parts should be search engine optimization. Search engine optimization is actually quite simple in theory, but it is, of course, rather complicated in practice. One of the most difficult parts of search engine optimization, and therefore web marketing, is getting backlinks. To be honest, most of the time spent at an online marketing firm is getting backlinks.

If you really think about it, going through your website and optimizing it for search engines is the simple part of web marketing. That, at least you have some control over. Backlinks, which are also very important, have to do with other people’s websites, over which you plainly have little to no input. However, before you throw your hands up in the air and give up, here are a few tricks to get easy backlinks to your company’s website.

Article Marketing- Twenty years ago, article marketing referred to writing newspaper articles about what your company does in order to get publicity. While that is still actually true, article marketing has a new definition in the world of SEO. People now write articles containing the terms and a link to your website under which they wish to be ranked and submit them to article databases in order to improve their ranking. This is a time-consuming process, but it’s a great way to get your page ranking up.

Asking College Students- As you know, a backlink from a .gov or .edu website is perfect for search engine optimization. While there is no easy way to get a backlink from a .gov domain, it’s relatively easy to get a .edu page to link to you. Everybody is a friend with somebody in college, and the vast majority of colleges allow their students host webpages on their servers. Ask (or, even bribe) a college student to put a link with the proper keywords and you’ll have an easy way to increase ranking.

Web 2.0 Sites- Most sites that have profiles or blogs allow you to include a link. Simply include a link to the website you are trying to build up along with the keywords under which you are working to be located and you have another easy way to make sure that your website appears highly in Google searches. And that is what web marketing is all about.

So, do you think you would like to learn more about hiring an online marketing firm? Would you would like to learn more about web marketing? go to www.fishbat.com!. Free reprint available from: Web Marketing Tips: Getting Backlinks For Your Website.

Older Entries

Work At Home

Michael Gillen

Online Advertising and Reputation Management

Web Marketing Tips: Getting Backlinks For Your Website

Links

Latest Posts

Sponsor Ads