Peter Lawlor

Free Web Marketing Techniques and Tips

Jan 072012

Marketing is something that can take time to develop and you won’t see the results right away because your success lies on how others react to your marketing.

If you want to make a greater impact with marketing, many of the paid marketing methods like PPC can give you a huge advantage. But these types of marketing methods take a great deal of planning because you need to make sure that you do not waste your advertising budget. By trying out some free marketing techniques, you can go hands on immediately without worrying about risks. At the same time, you learn more things about marketing without penalties and you can apply what you have learned to do better with paid advertising. Here are some of the free marketing techniques that you can try out right away.

Social Media Marketing

Social media marketing is an excellent start because many online users are heavily involved with that. People constantly check their social networking accounts to see updates coming from friends, news sources, and other interesting bits of information. If you believe that you have something cool to show off on your website, you can freely share with your own friends or look for certain social networking groups that have members interested in a particular topic or theme.

In order for you to have a chance at success in any social media site, you have to perk up your profile so others can take your advertisements and shared posts more seriously. You also have to connect with as many people as possible so there are more chances for your content to branch out. If a fraction of your network decides to share the link to your website with their friends, you will enjoy more traffic even if you are not currently active with marketing.

Article Marketing

Article marketing is a skill that can really help if you invest a lot of time into it. This is a reliable marketing method that doesn’t have much requirements. You just need some good writing skills which you can develop by practicing and you are all set. Creating an account in an article directory is easy and installing a blog in your website is pretty straightforward.

Once you know how to write with search engine optimization in mind, you can update your content to keep your visitors interested and you can spread your site around the various article directories.

This is necessary for having more search engine listings that point to your site. Article directories normally have high page rankings so good keyword usage can help massively. Just don’t forget to keep your content interesting or else readers may not be interested with the link you are sharing.

There are just a couple of the available free marketing techniques that you can try out as soon as your website is live. There could be some new possibilities as well if there are new online services and tools available. This makes free marketing something that you should spend a lot of time exploring before you venture to the more profitable paid marketing.

Set a goal in making some profits on free marketing so you have a better chance at success when you are ready to spend some money.

Next, if SEO isn’t for you, then read this Definitive Adwords Guide or read this Unique Artice Wizard review to learn how to easily improve traffic and rankings.

Eight Article Marketing Tips and Tricks

Internet Marketing No Responses »

Dec 152011

Article marketing can boost PageRank, increase traffic and sales and enhance a company’s online reputation. Every company that is engaged in article marketing or is planning to get into it must lay down goals and expectations before staring the campaign.

Here are a few tips and tricks that can help you leverage article marketing to your best advantage:

1. Your articles must flow naturally. If it appears that keywords have been stuffed in forcefully, your articles will not make an impact. For example, if you want to include the keyphrase “Plumbing Contractor Texas,” do not include it as it is, instead modify it so that it reads suitably – example: If you are seeking a plumbing contractor in Texas…. instead of If you are seeking plumbing contractor Texas…

2. Use long tail keywords. If a person intends to buy a Plasma TV, he will not hunt for just “Plasma TV”; he may search for “compare plasma TVs,” or “best rated plasma TV,” etc. Research the Google Keyword Tool to figure out which long tail keywords work for your niche and incorporate these in such a way that it makes for natural reading.

3. Your article’s title must hook. It must be very, very catchy. It should titillate or make the reader curious. The reader must understand what the article is all about in a glance and the title must entice him to read further. Another important thing to note is that your title must contain a couple of important keywords. If you write many readable articles with catchy titles, you can expect your fan following to grow.

4. The resource box text must be catchy as well, but not sale-sy. It must motivate the reader to click on the website’s link to find out more about the company or the person who wrote such a knowledgeable and terrific article.

5. The reader must be directed to a special landing page that contains relevant elements that were discussed in the article. The landing page must be simple and the reader must find what he is looking for in just one glance.

6. Write How-To and articles of practical use. These articles attract the highest number of visitors. Example: How To Avoid a Traffic Ticket in New York, What Penalties can be Levied if I do not Pay My NY Sales Tax in Time, etc.

7. Distribute your articles to the main article directories. You can check traffic on article directories using Alexa or Compete websites to figure out the traffic on article directories. You should also read reviews before posting articles.

8. Don’t write your articles in MS Word. Or, if you do, convert these to plain text before uploading on article directories. This is because MS Word’s special characters can get converted to junk characters online.

These 8 tips should help your article marketing campaign. Article marketing can work very well if you do it right. If you have not considered it yet, you must get started right away. Good luck.

Next, read this in-depth and informative UAW article or discover how to choose the best article marketing services for your business.

Pay Per Click Advertising and Your Competition

Internet Marketing No Responses »

Dec 032011

Pay per click advertising can be the one thing that your site needs if your site has either been struggling to attract visitors or if your existing advertising methods are pulling in the wrong crowd.

Even if you exerted a good amount of effort on SEO, heavy traffic won’t really pour in until your website gets a pretty nice ranking and that can take a few months to reach.

There is nothing wrong with being patient and tracking your progress but don’t forget that your site is in a pool of some competition. There might be other sites that are similar to yours but are more aggressive with advertising. PPC can turn the tides if used correctly.

Using PPC for a competitive advantage doesn’t mean that you should abandon your SEO efforts. PPC and SEO can work very well together so keep working on that if you have time. In fact, you can analyze the performance of your SEO and see if you can apply the keywords that you have used to PPC.

Think of PPC as a turbo for SEO so if you are confident with your choice of keywords and the competition isn’t that heavy with those keyword phrases, you can integrate them with your PPC campaign and see some surprising results.

If the outcome is not what you have expected, you can always change both your PPC and SEO tactics and try something else. Success in both PPC and SEO involves a lot of trial and error but deeper research increases your chances of success.

Your research can go to the competitors themselves. These sites are certainly out there and you can discover them rather quickly if you take one of your site’s main keyword phrases and use it as a search query. Observe the first few pages of results and head to any websites that have similar descriptions.

Even if the site isn’t exactly the same, you can consider that site as a competitor if it is trying to target the people that you are targeting. Keep in mind that some people will stop searching for a site if they are contented with the site that they discovered.

By observing the sites that are in the same niche as yours, you can figure out how these websites made the rankings. Some sites have been around much longer than yours and they make good use of SEO to keep them ranked. But there is a chance that the site isn’t using PPC just because they are contented with their SEO.

The best thing to do here is to find any keywords your competitor is using and add them to your PPC campaign so your site will get better exposure if those keywords are used as a search.

This tactic can also help you on a financial perspective. You already know that these keywords work because your competitor uses them for a site boost. It is less likely for your money to be wasted on this type of investment. Once you take the lead on PPC, you can strengthen your SEO as well so you can widen your competitive gap. Repeat this with other competing sites and your site will flourish quickly.

Click here for an in-depth review of Perry Marshall’s Definitive Google Adwords Guide or click here to discover effective PPC tips.

Making the Shift to PPC Advertising

Internet Marketing No Responses »

Nov 072011

A lot of first time webmasters give PPC a lot of credit for making their websites successful quickly in terms of traffic generation.

It is one of the best paid advertisement methods to pick if your budget isn’t that great and you want to avoid suffering from risks. There is always that possibility for your huge investment in paid advertising to go wrong if people do see your site but don’t take any action that profits your site.

Being successful in PPC is all about using the right keyword phrases to target your market. You also have to make that shift to PPC at the right time if you want to see the positive results happen quickly.

Fully Presentable Content

Imagine a scenario where the previous week, you have only dozens of visitors and then the following week, you are expecting over thousands of visitors. How will these thousands of visitors react to your site? Does your website have the necessary content in keeping these visitors interested?

You better make sure that they have interest because if you are paying for the traffic, you have to get your investment back by letting them click any of your advertisements, buy whatever you are selling, or at least bookmark the page so they can come back later. PPC can increase the traffic rate by a nice amount if you target correctly so make sure your site is prepared. You should also see if your hosting can handle the increase in traffic.

SEO Enhancement

Keyword research is an important aspect of PPC development. But once you spent a lot of time with research, you can apply your knowledge to strengthen your SEO skills. This means that if you feel that your search engine optimization needs some refinement, get involved with PPC as well so your keyword research is very productive. By applying your knowledge to both PPC and SEO, your site will have a stronger search engine presence.

Need for Traffic Boosting

Just about every free advertising method helps your site in the long term. While some luck can apply for free advertising methods, you have a better chance of getting profits if you go for PPC. First, you don’t have to pay for anything the moment you get started. Of course, your account needs to have money so the proper amount can be deducted from your set budget once someone clicks on the ad.

If you are still in doubt, you can look for a PPC service that can assist you. Don’t expect to make profits overnight but if you do the proper planning with keywords and site management, you will notice a healthy increase in traffic. Once you profit from that, you have the option of pouring that money into more PPC campaigns.

To cut things short, use SEO and combine it with free advertising techniques if you want to prepare your site for the long term. Resort to PPC if you have an advertising budget to make a shortcut. Using both is the most ideal solution.

Click here for an in-depth review of Perry Marshall’s Definitive Google Adwords Guide or click here to discover effective PPC tips.

Article Marketing: The Good and the Bad

Internet Marketing No Responses »

Nov 062011

Article marketing helps increase traffic, PageRank and reputation. Despite Google adopting its Panda algorithm that ranks content farms lower, article marketing continues to flourish because articles used for marketing contain useful how-to information. Users always find and use such information.

Moreover, publishing houses needing articles for reprint are familiar with article directories and so they land up directly and pick up articles. Article marketing will continue to grow as time passes and here are its pros and cons:

Pros

1. It gets your website a higher PageRank. Google allots a PageRank to websites based on the number of back links. A higher PageRank means that the website may soon find itself on top of the Search Engine Results’ Pages (SERPs). All articles carry a bio box at the end that link to the company’s websites and companies regularly get 1000s of articles written and distributed across article directories. This increases their PageRank.

2. Articles carry important and relevant keywords that are often searched for by website surfers while trying to find a product or a service. The article directories that host the articles are well-structured and rank very high. So, when curious web searchers land up on article directories, they spot the website link in the bio box and head out there. This way, article marketing helps increase traffic to a website.

3. Article marketing is almost free. Distributing articles on directories is free, while it does not cost much to write articles. Freelancer write articles for anything between $5 and $25, and many article-on-demand sites provide writing and editing services. So, getting articles written is both quick and inexpensive.

4. The article directories also grade a writer. If he writes well and contributes regularly, he is graded as an expert. That increases a writer’s reputation and the company that employs him also gains because the reader gets the perception that this company employs experts and veterans.

5. If articles go viral (when a publisher picks these up for reprint), the bio box also appears in the reprint thereby enhancing the company’s visibility. As visibility increases, back links start coming in at a furious pace leading to massive volumes of traffic and sales.

Cons

1. The articles must be well-written and be of practical use to the reader. Even well-written articles that do not contain substantial information may be of no use. The information contained must be solid and written by a professional writer.

2. Sometimes articles stuff in keywords into an article making it look all spammy. Keyword stuffing can mar reputations.

3. No sales or affiliate links must be included in the articles. This can lead to rejection.

4. Article submission is a time consuming process. However, companies can hire an article submission service.

These were the pros and cons of article marketing. The pros outweigh the cons by many million notches and if you have not attempted article marketing so far, now is the time.

Next, read this in-depth and informative UAW article or discover how to choose the best article marketing services for your business.

Older Entries

Work At Home

Peter Lawlor

Free Web Marketing Techniques and Tips

Eight Article Marketing Tips and Tricks

Pay Per Click Advertising and Your Competition

Making the Shift to PPC Advertising

Article Marketing: The Good and the Bad

Links

Latest Posts

Sponsor Ads