The marketing style you choose for your new business is critical. It will be one of the determining factors in the success of your business. Choose carefully!
I started in Network marketing in 1998. At that time most people in the business used marketing techniques such as contacting friends, work associates, and family to promote the business. We also gave business cards to everyone we could, we put flyers on cars and more. The vast majority of contacts we made were completely uninterested in our product or business. It was very nonproductive and resulted in a lot of rejection.
Marketing to strangers, family, and friends is a marketing style I rarely use now. There are some limited situations in which I will approach people who have not come to me first. My MLM business works with the Travel industry. It is naturally appealing to people already in the business. I have had good success when I present the business to Travel agents or others already involved with travel and tours. Aside from this I usually do not do any cold calling.
Now I use the system of marketing known as Attraction Marketing. Most of this marketing is done on the Internet and this makes it much more powerful and efficient. The Internet gives you access to people almost everywhere and also give you the ability to work from almost anywhere. It’s this freedom and the ability to give others this freedom that makes Network marketing great. Using the Internet also reduces the probability that you will be affected by economic problems in your area.
Basic Attraction Marketing
Attraction Marketing is a system of elements that makes people aware of your business and in the process, generates some income for you, while at the same time selects out the individuals who will be most likely to succeed in your business. The majority of this is done on “autopilot”, so you are able to bring many more people through the system than was possible using older techniques. The other, and really most important aspect of Attraction Marketing is personal branding. You must become and present yourself as an expert and leader in the field you represent. This system does that for you. Remember that in MLM people do not join your business, they join YOU! When you have established this system and branded yourself, you will have qualified prospects knocking on your door.
The elements that make up the system create awareness of you and sell your product. So, your job becomes selling the system and letting the system sell the products.
Imagine that your Marketing system is a wheel and the elements of the system are the spokes and hub of the wheel. ( there are variations on this but this is what I prefer) The hub of the wheel is your personal web site or blog. The spokes are the tools and techniques that bring prospects to your site. The following is a list of tools and techniques that can be used to bring prospects to you:
Free
Informational Articles
Forum Marketing
Complimentary Classifieds
Web 2.0, Facebook, Twitter, etc.
Marketing With Videos
Personal Blog
Non-Free
Pay Per Click (PPC), Google et al
Email/Solo Ads
Paid Marketing Services
Non-Free Classifieds
Misc. Paid Ads
There is an additional part of that is very advantageous which I add to the system. That is a program which provides the tools and training for others to repeat this process. This really completes the system
When you can attract potential prospects, brand yourself as a leader, and train your associates to do the same, your business will explode!
Wishing you personal and professional success!
Want to find out more about Internet Marketing, then visit Mark D. Meurs’s site on how to choose the best Internet marketing training and tools for your needs.
