If you are like just about all people in the business world employed in social media management or web marketing, you collect a lot of organization cards from people in meetings or people you patronize or might patronize. If you take the last 100 business cards you took in and spread them out on a table, they would all pretty much look alike. The sea of little white cards with black printing in the same exact format would be mind-numbing. Small wonder so many business cards get “misplaced” or discarded when they blend in with so many others that are not deemed significant. “If you are going to do something at all, you might as well do it right.”
If that has been your attitude about the way you do social media management, that is a winning approach that has no doubt brought you achievement. But why put up with boring business cards that are similar to hundreds of other cards being carried in pockets of every businessperson you know? What do you hand out a business card to accomplish after all? You give it to client or business contact to remind them of who you are and why you are unique and the one of many they should think about doing business with.
That organization card “becomes you” in the hands of your marketing and social media agency contact writing your story long after your few minutes with that customer or company contact have passed. So you don’t desire that card to tell the story of a businessperson who is just like hundreds of others that business contact might have met. You want your business card to be as unique as you are so it jumps out of the pack and grabs his or her attention, just like you do when you are meeting clients face to face.
The first step to writing a company card that shouts out who you are is to abandon the organization card mills where most people get their cards. Yes, you will have to customize the standard card for yours to stand out. That seems very clear. But that doesn’t mean you have to go to incredible expense and effort just to make a card that has some personality and pizzazz. In fact, one of the easiest ways to create unique and customized cards is to work with some “at home” software using card stock you can buy at any office supply store.
Most of the time those packages come with more options than most people use in terms of design ideas and fonts. So fool around with your software and see what you can do. You can also get some exotic colors and even patterned card stock either at the firm store or from the internet so you are off and running on a awesome and interesting organization card design. By putting some creativity into even this small part of your business profile, you are “doing it right” and creating a card that you will be proud to give to customers and business contacts because it represents you well.
fishbat is a web marketing firm that can assist you with reputation management and online advertising. Check out fishbat.com today for additional information!. This article, Social Media Agency and Marketing Firm Business Cards is available for free reprint.
