Almost any website you visit these days has a ‘Contact Us’ page on it. If you go to the Contact Us page you’ll often find a form that asks you for your name, email address, and a comment box. The concept is if you want to “contact” a company you’ll fill in the form.
Web visitors just don’t think that way!
How many of these forms do you receive each month? How many of these are quality leads? How many of these are even leads at all?
Use these four lead capture methods and you’ll soon be getting better qualified leads–and more of them too.
1. Ethical bribe. An ethical bribe is a newer marketing term that suggests you ‘bribe’ a website visitor into giving you their email address in exchange for something. You could offer a free analysis, a coupon, a discount, a free gift, a newsletter–anything that might be of value to your target audience.
2. Create a squeeze page. A squeeze page is a very unique type of landing page which has one job. And only one job. To encourage a visitor to leave their email address in exchange for an ethical bribe or sometimes just to move to the next page to see an offer. There is no navigation or other choices on the page. You sign up…or you leave.
3. Offer valuable information. Most businesses know how to do things. They have information. Many potential customers search the web looking for information. A powerful way to use squeeze pages or ethical bribes is to provide valuable information in exchange for an email address. You’ll find people are very comfortable to have you send this information via email–thus starting the relationship.
4. Offer a free evaluation. Free evaluations can be a pretty powerful offer. Often this type of analysis can help your prospect to reflect on what they really need and at the same time create a chance for you to see if there is a fit for your solution. Use an email signup form to make this offer.
Your next step is to take one of these concepts and apply it to your website. Then simply track the amount of leads you generated before you made the change with the amount of leads you received after you made the change. By measuring these improvements, and measuring them, you’ll soon find your quantity of leads increasing.
Learn these four habits and your leads will increase!
Before you start making improvements to your website, make sure you read ZinMarketing’s Web marketing blog and sign up for a free copy of their Web Marketing Blueprint.. Check here for free reprint license: Four Strategies to Improve Lead Capture Rates From Your Site..



