Would you be surprised to find out that online lead generation has changed during the last several months? Today, leads are coming from phones, voice messaging, text messaging, and more. There are now many new ways to get leads for your website. You can even identify the phones in a restaurant at a given moment and send a coupon for a free desert on the next visit.
Here are five insights for online lead generation that have either arisen or become more important during the ten or twelve months. You need to incorporate these five insights in to your plan.
1. Video. Video is the new requirement. It is almost as important today as search in online lead generation. Video does not need to be professionally produced. It just needs to speak to the interests of your market and be entertaining. When you make it, consider that there is also a good chance it will cross over on Facebook, your web site and phones.
2. Social Media. Social media is an effective way to build a group of followers and get people talking about your business. Focus on the two or three that are most likely to reach your target audience. In addition to online lead generation, these are also a very effective way to build links back to your site. And now, live social media activity is being picked up in search results by at least one of the leading search engines.
3. PPC Sponsored Sites. Sponsored ads on the results pages of the search engines are becoming important again. Now that search includes live links to the social networks, it is becoming more difficult to attain top ten ranking in organic search. This makes PPC an important online lead generation tool again that will probably be well worth the cost.
4. Optimized content. You should be adding content to their site regularly. Content also needs to be promoted and shared in other ways on the web to help you with online lead generation. Articles should be submitted to directories; press releases should be distributed online and sent to local media. Product and service descriptions should be revisited. Anything you post anywhere online should be optimized and linked back to your site – especially your blog.
5. Using Automation. You can find a program or service that can automate almost everything you need to do for online lead generation. From PPC management to content production assistance, to pre-planned auto-responder programs – it is all out there. Don’t be afraid to try it after checking it out. It will save huge amounts of time.
Incorporating these five tips for online lead generation into your marketing plans will help you stay on top of the latest developments and maximize your efforts and your expenditures.
If you are a small business owner or professional and want to learn more about lead generation, view the short video, “How Article Promotion Can Send 25,000 – 50,000 Visitors to Your Site Each Month – For Free.”
