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Article marketing can boost PageRank, increase traffic and sales and enhance a company’s online reputation. Every company that is engaged in article marketing or is planning to get into it must lay down goals and expectations before staring the campaign.

Here are a few tips and tricks that can help you leverage article marketing to your best advantage:

1. Your articles must flow naturally. If it appears that keywords have been stuffed in forcefully, your articles will not make an impact. For example, if you want to include the keyphrase “Plumbing Contractor Texas,” do not include it as it is, instead modify it so that it reads suitably – example: If you are seeking a plumbing contractor in Texas…. instead of If you are seeking plumbing contractor Texas…

2. Use long tail keywords. If a person intends to buy a Plasma TV, he will not hunt for just “Plasma TV”; he may search for “compare plasma TVs,” or “best rated plasma TV,” etc. Research the Google Keyword Tool to figure out which long tail keywords work for your niche and incorporate these in such a way that it makes for natural reading.

3. Your article’s title must hook. It must be very, very catchy. It should titillate or make the reader curious. The reader must understand what the article is all about in a glance and the title must entice him to read further. Another important thing to note is that your title must contain a couple of important keywords. If you write many readable articles with catchy titles, you can expect your fan following to grow.

4. The resource box text must be catchy as well, but not sale-sy. It must motivate the reader to click on the website’s link to find out more about the company or the person who wrote such a knowledgeable and terrific article.

5. The reader must be directed to a special landing page that contains relevant elements that were discussed in the article. The landing page must be simple and the reader must find what he is looking for in just one glance.

6. Write How-To and articles of practical use. These articles attract the highest number of visitors. Example: How To Avoid a Traffic Ticket in New York, What Penalties can be Levied if I do not Pay My NY Sales Tax in Time, etc.

7. Distribute your articles to the main article directories. You can check traffic on article directories using Alexa or Compete websites to figure out the traffic on article directories. You should also read reviews before posting articles.

8. Don’t write your articles in MS Word. Or, if you do, convert these to plain text before uploading on article directories. This is because MS Word’s special characters can get converted to junk characters online.

These 8 tips should help your article marketing campaign. Article marketing can work very well if you do it right. If you have not considered it yet, you must get started right away. Good luck.

Next, read this in-depth and informative UAW article or discover how to choose the best article marketing services for your business.

Article marketing helps increase traffic, PageRank and reputation. Despite Google adopting its Panda algorithm that ranks content farms lower, article marketing continues to flourish because articles used for marketing contain useful how-to information. Users always find and use such information.

Moreover, publishing houses needing articles for reprint are familiar with article directories and so they land up directly and pick up articles. Article marketing will continue to grow as time passes and here are its pros and cons:

Pros

1. It gets your website a higher PageRank. Google allots a PageRank to websites based on the number of back links. A higher PageRank means that the website may soon find itself on top of the Search Engine Results’ Pages (SERPs). All articles carry a bio box at the end that link to the company’s websites and companies regularly get 1000s of articles written and distributed across article directories. This increases their PageRank.

2. Articles carry important and relevant keywords that are often searched for by website surfers while trying to find a product or a service. The article directories that host the articles are well-structured and rank very high. So, when curious web searchers land up on article directories, they spot the website link in the bio box and head out there. This way, article marketing helps increase traffic to a website.

3. Article marketing is almost free. Distributing articles on directories is free, while it does not cost much to write articles. Freelancer write articles for anything between $5 and $25, and many article-on-demand sites provide writing and editing services. So, getting articles written is both quick and inexpensive.

4. The article directories also grade a writer. If he writes well and contributes regularly, he is graded as an expert. That increases a writer’s reputation and the company that employs him also gains because the reader gets the perception that this company employs experts and veterans.

5. If articles go viral (when a publisher picks these up for reprint), the bio box also appears in the reprint thereby enhancing the company’s visibility. As visibility increases, back links start coming in at a furious pace leading to massive volumes of traffic and sales.

Cons

1. The articles must be well-written and be of practical use to the reader. Even well-written articles that do not contain substantial information may be of no use. The information contained must be solid and written by a professional writer.

2. Sometimes articles stuff in keywords into an article making it look all spammy. Keyword stuffing can mar reputations.

3. No sales or affiliate links must be included in the articles. This can lead to rejection.

4. Article submission is a time consuming process. However, companies can hire an article submission service.

These were the pros and cons of article marketing. The pros outweigh the cons by many million notches and if you have not attempted article marketing so far, now is the time.

Next, read this in-depth and informative UAW article or discover how to choose the best article marketing services for your business.